Sunshine and Sachs Founder Ken Sunshine appeared on the CBS “Early Show” this morning to talk Tiger Woods. For those of you who may have missed it, Woods was involved in a car accident on his own property early last Friday morning in which he was injured and taken to a local hospital. Woods refused to speak with local law enforcement, and details around the accident have led to speculation that Woods may have been having an affair and the accident was related to an argument with his wife over the situation.
“If Tiger Woods were to call you today, what advice would you give him?” asked “Early Show” host Harry Smith. “You should have called me a couple of days ago,” joked Sunshine. Getting serious, Sunshine said, “It’s the perfect storm…and his people mishandled it.”
“The whole goal with these things is to make the media go away,” said Sunshine, and Wood’s actions – issuing a statement three days after the accident and “stonewalling” law enforcement – didn’t help his case. Sunshine’s agency has worked with a number of high profile celebrities over the years, including Leonardo DiCaprio, Barbra Streisand, Ben Affleck, Michael Moore, John Mayer and Justin Timberlake.
- POLLING ALL PR TYPES: What Do You Want to Be Called?
- 5 Social Media Mistakes PR People Should Avoid
- Google Removes 'Bomb Gaza' Game from App Store After Backlash
- OKCupid Co-Founder on Emotional Experiments: In 20 Years, No One Will Care