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Explosions, Car Chases and Cupcakes: Jack Bauer Reps Acer

Kiefer Sutherland is no stranger to the world of advertising — he’s done voice-overs for the likes of Apple, Ford and, most recently, Axe Body Spray. But in this new ad for Taiwanese PC-maker Acer, directed by Stink‘s Ivan Zacharias, Sutherland had to do a bit more than read a few lines in a studio booth. Here the actor channels his best-known character, dodging explosions and interrogating some shady third parties about a matter of utmost importance: cupcake baking.

According to AdAge, Acer Global Marketing Director Martin Schellekens said in a statement that the goal of the ad is to show how the brand’s S5 Ultrabook helps its users “explore a different side of themselves.” The campaign will reportedly also include other characters going “beyond their limits.”

While we look forward to seeing who those characters might be, and what hilarious endgames they try to achieve (James Bond deals with a bridezilla, perhaps?), we’re happy to settle for Kiefer’s explosive baking adventures for now.

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