Reality show star Kim Kardashian is producing a half-hour documentary about celebrity PR, titled, ‘The Spindustry.’

The show will follow Miami-based firm Command PR as it prepares for the launch of a “luxury lollipop.” Command PR is run by Jonathan Cheban and Simon Huck, who don’t rep Kardashian, although the three are close friends.

Apparently, in the show, Command PR almost loses a client. From the release:

…the day of the highly-anticipated launch party, Jonathan and Simon are faced with a situation beyond their control and must scramble to find a solution that salvages both [their client's] event and their relationship with [their celebrity talent.]

A rep from Command PR told PRNewser today that the firm doesn’t represent any talent, but does focus on “celebrity branding,” which means they connect celebrities with brands.

Kardashian is producing the show alongside “Real World” creators Bunim/Murray Productions. It will air on E! at 9:30 ET on February 21st.

[Image via People magazine]

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