Kimberly-Clark North American Family Care Brands has selected Ketchum as AOR after a competitive pitch. Ketchum has worked with their new client since 2001.

The firm will handle a variety of brands including Kleenex, Scott, and Cottonelle. Ketchum will manage social media strategies, research, female-targeted marketing, branding, and integrated marketing management.

According to PRWeek, Marina Maher Communications works with Kimberly-Clark’s adult and feminine brands such as Poise; Edelman works with baby and child care brands; and Kimberly-Clark Health Care works with Schwartz Communications. Schwartz was selected for that work last August.