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Kmart’s ‘Ship My Pants’ Video Gets Viral Legs

If you like those T-shirts that proclaim “Life’s a Beach” or laugh whenever your uncle says “How the frack am I supposed to know?” then you’re going to love Kmart’s new “Ship my pants” video. In five days it’s gone more viral than a cold in a kindergarten class. The ad promotes Kmart’s new service that offers loyal customers the option of free shipping on items they couldn’t find in brick-and-mortar retails stores. Enjoy:

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!