As our lives have become more infused with technology, so have our homes. Consumer electronics company LG, has partnered with Janna Robinson, a lifestyle technology guru and host of the DIY Network program Hi-Tech Hollywood, and ESPN’s Stuart Scott to promote the fine art of “techorating,” the term trademarked by LG Electronics USA defined as the “blending of modern technology with the art of decorating to create a functional, yet stylish environment.”
The three have launched a competition, the “Sport of Techorating,” that puts two dad bloggers against each other to create the “best technorated living room” using LG products (of course). The rooms have been presented on Facebook for a public vote, giving fans the chance to win LG products.
According to Robinson, the idea of techorating is something she’s been into for years.
“Everyone is ultimately looking to alleviate the amount of clutter,” she told us during a phone interview. Today, products are wireless, TVs are thinner, and our gadgets can talk with one another.
Moreover, technology is something that everyone is into and creating a tech-savvy room can be done on a tight budget. “Media rooms are becoming the mecca of the home,” Robinson added. “We’re still in a recession and people don’t have as much disposable income. So they’re spending their money to make the rooms where their TV resides into the ultimate movie theater experience.”
The two dad bloggers – Michael Sheehan of Hightechdad.com and against Jim Lin from Busydadblog.com — got some help from Robinson with Jim currently leading in the voting. Fans can participate through May 2.
The campaign also comes with design tips. Among them: use darker paint that will help reduce the glare on your TV screen and position your TV at eye-level for optimum viewing.
LG has a group of firms working for it around the world. That group of firms works together under the heading “LG-One.” Ogilvy PR works with LG in the U.S.