Can a woman really be completely satisfied in only seven minutes? Liquid-Plumr promises she can.
Turning mundane daily routines into hyper-sexualized hunk-fests seems to be the tactic of choice for some female-targeted brands like Kraft’s salad dressing and Clorox’s Liquid-Plumr. The latter’s latest spot, titled “Quickie“, leaves behind the double entendres of their “Double Impact” ad (two sexy plumbers clean out your pipes for the price of one!) in order to market its Urgent Clear formula — for women who “need it now.”
The ad (below) depicts a busy woman selecting a bottle of Urgent Clear from a hardware store shelf, and then immediately lapsing into a fantasy about a hunky plumber arriving at her door as she is on her way out. “I hear you need it now,” says the dreamy handy man. “I only have ten minutes,” giggles the rushed woman, to which the plumber seductively replies, “I only need seven.”
The viewer is then informed by a Barry White-esque voice that the formula “penetrates…to leave you satisfied in only seven minutes.”
And in case all of these subtle-as-a-hammer-to-the-head allusions to sex get past you, the last second or two of the spot, in which the hunky man — now dressed as an employee at the hardware store — either masterfully drills a hole through a piece of wood or points an impossibly long piece of pipe at our heroine (depending on the version of the ad), is sure to drill the point home.
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