In part three of our interview with Hiltzik Strategies founder Matthew Hiltzik, we talk about agency vs. in house PR, Hiltzik’s biggest PR mentors, and how PR professionals should pitch themselves during interviews.
“Don’t look at your resume as very linear…it’s more about in terms of the type of skills and the type of experiences and the type of capabilities you have as a result, where then it’s almost secondary about where you did them, it’s more about what you did,” he said.
Part II: Hiltzik discusses Toyota’s crisis communications strategy, media polarization and more
Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.