PRNewser sits down with Hiltzik Strategies founder Matthew Hiltzik for part two of the latest interview in our mediabistro.com Media Beat series.

In this segment, we talk about a number of recent PR issues, including Toyota’s communications strategy in regards to their recent recall. “It does sort of seem that Toyota sat on this hoping it would go away,” Hiltzik said.

We also talk about the new, more social and digital news environment, and if that leads to a more polarized public. “When you had fewer choices you had a better chance of both sides being represented, and I think there is a danger in society if people are only establishing certain viewpoints earlier and then sticking with them,” said Hiltzik in regards to that topic.

Part 1: Hiltzik talks about representing some of the biggest names in media, including Katie Couric, Glenn Beck, Don Imus and Alec Baldwin.

Part 3: Hiltzik discusses the changing PR industry, his own background and mentors, and what he looks for in new hires.

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.