The new features mentioned by Mayer in interviews this week include “an infinite, Twitter-like news feed” and a collection of content recommended by users’ Facebook friends. Mayer signed content deals with the three major networks, switched from Microsoft to Google for ad services and announced plans to focus more heavily on Yahoo’s original properties like Yahoo Sports, movie listings and gossip site OMG.
Will Mayer’s plan to make Yahoo relevant again succeed? We don’t plan on making the site one of our chief web destinations or using its email platform anytime soon, but we will say that she is the best thing to happen to the brand in some time.
- Food Network's Nigella Lawson Sniffs More Than Her Cooking
- The FTC Doesn't Understand Native Advertising, Either
- Bolt PR Expands into Texas, Brings Our Very Own Shawn Paul Wood Along
- Twitter (Finally) Adds a Woman to Its Board of Directors