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Miss America Promotes All Canadian Brands at Public Appearances

Miss America Mallory HaganWe don’t follow the Miss America pageant too closely–we usually ignore it like we ignore Miss USA because we assume that Donald Trump is somehow involved.

We were pleased, on some level, to learn that the latest winner, Mallory Hagan, hails from Brooklyn (which is our longtime home, though we can’t claim it as our hometown), but we’re a little confused by her latest WWD interview

She confirmed that she won’t be attending FIT until another winner is crowned (OK, we get that) but refused to take the opportunity to promote some of her favorite designers, saying:

I will keep that to myself for now. When I’m done being Miss America, I will tell you a myriad of names.

…while listing Forever 21, Zara and H&M as her favorite stores (yeah, right). Then the interviewers asked her a more sensitive question: why will she be wearing only Canadian label Joseph Ribkoff at all of her public appearances as Miss America? We think this is a good question from a PR perspective, but she quickly shut the query down:

“It shouldn’t matter where the clothing comes from,” since her Miss America mission is more about broadening education and empowering women.

The answer: she’s wearing Ribkoff because it was one of the pageant’s main sponsors, along with cosmetics brand Amway Artistry. We don’t mean to go all nationalistic here, but isn’t it a little strange for a Canadian brand to sponsor the Miss America winner, much less the pageant itself? Surely there’s an American brand willing to step up and embrace a great PR opportunity like this one, right?

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