It’s almost South By Southwest conference time, and Nikon and Warner Music Group have partnered up to help underground music acts gain some exposure with a major label.

This Nikon “Your 1 Shot” contest has musicians submitting their music videos to compete for the live performance in front of Warner execs at SXSW. Here is Tatiana Kochkareva tearing it up with “Winter” on the harmonium (introduced by a host with a bitchin’ Boston accent).

Viewers voted on the best video and the winner is set to be announced Tuesday. That band will perform on March 14 at 12:30 p.m. MWW Group worked with Nikon on this initiative.

SXSW for interactive and film starts March 9. The conference concludes with music March 13 through 19. Catch bands like metal’s 3 Inches of Blood and electronica act Blue Sky Black Death in Austin.