The NAACP has launched a campaign, “The Black Church & HIV: A Social Justice Imperative,” an effort designed to use the power and reach of the church to share information about HIV/AIDS with the Black community and help those who have been affected by the deadly disease.

The organization conducted a year-long “research tour,” which informed a manual and a brief that encourages faith leaders to get involved in “HIV advocacy.” On Sunday, the NAACP hosted a “Day of Unity” in Houston, where Blacks made up 42 percent of the more than 4,200 new cases of HIV/AIDS in 2010.

The clip above has some startling numbers about the high number of cases of HIV/AIDS among Blacks. And click here for a helpful infographic.