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NBC Combines Marketing, Promo and PR Departments


NBC News said today that it will be combining its communications, marketing and promotion arms into one department, NBC News Marketing and Communications.

Lauren Kapp, who has been with NBC since 2002, most recently as VP NBC News Communications, is being promoted to oversee the new unit.

“We work so closely together, but as the industry changes and the media landscape evolves, we just found ourselves working more closely, and it makes sense to have us more cohesive,” said Kapp in a phone interview with PRNewser today. “We’re always looking for ways to do things better.”

She also said the entire teams of each department will remain intact and no layoffs would take place as a result of the combination. A key recent promotion in the department was Ryan Osborn as the first social media director of NBC News. The promotion, “gives you some sense of the direction we’re heading in,” said Kapp.

Kapp has been the chief spokesperson for NBC News and its president Steve Capus since August 2009. She also managed public relations for the “Today” show from October 2002 until July 2007, serving as chief spokesperson for the show and as the primary publicist for its anchors and correspondents. Prior to joining NBC, she worked in the ABC News press department from April 2000 through October 2002.

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