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Cause Marketing, Entertainment

NBC Goes Green

By Tonya Garcia on November 11, 2010 12:44 PM

Photo: Lauren Kapp, NBC Universal

NBC Universal is celebrating its annual “Green Week” November 14 through 21, integrating environmental messaging in its primetime line up.

For example, a green initiative will be incorporated into the storyline of the program Chase. Law & Order: Los Angeles,  Parenthood, and The Office will be among the other shows acknowledging the special week.

NBC News‘ Brian Williams will also be speaking with the Prince Charles about his eco efforts on a one-hour Dateline.

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