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NBC Can’t Quit the Olympics

The logo was pretty cool though, right? What, you thought that perennial loser NBC would let those priceless rings go? Like Usain Bolt and his record-setting baton, they’re fighting to hold on to this big ratings boost despite (imaginary) threats of disqualification.

Some details via NBC’s press release: this week, The TODAY Show will feature a series of “special contributors” that just happens to include The Fierce Five, gold medal diver David Boudia, soccer phenom Hope Solo, sprinter Allyson Felix, and swimmers Cullen Jones and Katie Ledecky.

Lest you think NBC has actually evolved, the rest of the week’s lineup is back to normal with can’t-miss events like “famed 1990’s boy band 98 Degrees” reuniting to play live for the first time in 10 years.

Nick Lachey just can’t stay out of it.

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