NBCUniversal‘s Green is Universal initiative has partnered with Etsy, the online selling community for handmade items, for “The Art of Reuse” contest, launching today.

Competitors will be make items out of “repurposed” materials and enter the project for judging by a panel that includes Bravo‘s Andy Cohen and FEED Project CEO Lauren Bush. The grand prize winner gets a trip to Universal Studios Orlando. Projects can be submitted through April 8.

A Green is Universal poll found that 50 percent of consumers will pay more for something with more than one function, and 74 percent would rather find another use for something rather than toss it out.

In addition to the judging panel, there will be public voting on the initiative’s website. The contest will be promoted on Etsy, iVillage, across the NBC TV networks including call-outs on the Today show, and on Daily Candy.

The contest is part of the lead-up to Earth Week, which starts April 17. Reminder! April 22 is Earth Day.