If you happen to be in NYC’s Times Square today, tomorrow, or Wednesday, you might stumble upon a maze of stairs. Remember when there were porn theaters in Times Square?
The stairs are part of the “Go Healthy Step-a-Thon,” which is part of NBCUniversal’s second annual Healthy Week. The Step-A-Thon is free, open to the public, and sponsored by Walgreens, which had its own Times Square health initiative launch not too long ago. Some of Bravo’s Real Housewives as well as Joy Bauer from NBC’s Today show, contestants from The Biggest Loser, and others will also participate.
Healthy Week will feature news segments on the various NBCU stations throughout the week. Among the vast line-up will be a “Be Well, Be Healthy” series that will air on Today, NBC Nightly News with Brian Williams, and MSNBC; CNBC segments that will discuss the costs associated with different health and wellness topics; and outdoor fitness tips and discussions on Daily Candy and The Weather Channel.
- 11 Pointers for Demystifying Celebrity Marketing
- TripAdvisor's Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering
- Will the 'Angelina Effect' Spread Far and Wide?
- 10 Pointers for Navigating the Measurement Maze