As you’ve surely heard, The Daily, News Corp’s iPad publication, launched today with a big press conference in New York hosted by News Corp chairman and CEO Rupert Murdoch. (Fox News and Fox Business cut away from its coverage of the situation in Egypt to air the presser.)
The New York Times says it’s “more like a magazine than a print newspaper,” continuing with “Jesse Angelo, the editor of The Daily, emphasized the multimedia aspects, which included 360-degree photographs, video clips and interactive timelines.”
With that said, users can begin to download the publication and take it for a spin. Based on a quick look here in the Mediabistro offices, it’s visually impressive (“bright and shiny” was my first reaction).
It will publish up to 100 pages per day and costs 99 cents per week for a subscription ($39.99 per year). Folio points out that the stories can be shared on Facebook and Twitter, and there will be some content available on the Web. Breaking news can also be published throughout the day. Content will focus on “news, opinion, sports and lifestyle content, including audio and video” the Wall Street Journal reports.
All of this poses some interesting questions about what and how to pitch stories. Moreover, will there be opportunities to pitch multimedia content in addition to text stories and images? And there’s still the question about who the audience will be. We’ll be watching for the answers.
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