AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

All-Star Cast Introduces ‘The New Yorker’ iPhone App

Another clever promo from those eggheads at The New Yorker: This meta-comedic short film directed by Lena Dunham (HBO‘s “Girls“) features the writer/actress/producer introducing the concepts of an iPhone, an app, and the magazine itself to charmingly oblivious talk show host Jon Hamm (“Mad Men“). The interview — like so many on late night talk shows — centers on Hamm showing a clip of Dunham’s “new film”, in which she portrays an exasperated New Yorker editor trying to explain the importance of the new app to a flustered assistant (played by fellow “Girls” regular Alex Karpovsky).

This isn’t the first time the magazine has used big-name actors and directors to get the word out about their digital ventures — for their 2010 iPad app launch, they released another comedic short film starring Jason Schwartzman and directed by Roman Coppola.

Source: Ad Age

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!