Another clever promo from those eggheads at The New Yorker: This meta-comedic short film directed by Lena Dunham (HBO‘s “Girls“) features the writer/actress/producer introducing the concepts of an iPhone, an app, and the magazine itself to charmingly oblivious talk show host Jon Hamm (“Mad Men“). The interview — like so many on late night talk shows — centers on Hamm showing a clip of Dunham’s “new film”, in which she portrays an exasperated New Yorker editor trying to explain the importance of the new app to a flustered assistant (played by fellow “Girls” regular Alex Karpovsky).
This isn’t the first time the magazine has used big-name actors and directors to get the word out about their digital ventures — for their 2010 iPad app launch, they released another comedic short film starring Jason Schwartzman and directed by Roman Coppola.
Source: Ad Age
- Tech PR: Computer Geekdom Celebrates Answer to 26-Year-Old Mystery
- Forget the 'Slender Vender'; Now Coke's Vending Machines Aim to Achieve World Peace
- Multi-Sensory Advertising: Domino's Pizza-Scented DVDs
- 'Lucky Charms' Leprechaun Meets Auto-Tune in New Acid Trip of a Commercial