AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Next Fifteen Opens Digital Shop After Acquiring Type3

nxt15.bmp

Next Fifteen Communications Group, the holding company of firms including Text 100, Bite, Outcast, M Booth and a number of others opened a dedicated digital consultancy Beyond (previously codenamed ‘Project Metal’), announced today.

The $115 million company purchased digital design and strategy firm Type3 a week ago, and is merging its 20 person staff with Context-Analytics, a 10 person research shop to form Beyond. Clients include Google, Genentech, Hilton Group and Virgin America. Beyond has staff in San Francisco and London, and will be opening a New York office within weeks.

According to spokesperson, the new firm will emphasize the disciplines of listening and influence more associated with PR firms, in concert with a three-prong earned, owned and paid media mix.

Like MDC, Next Fifteen has grown considerably through the constant acquisition of small firms with various marketing expertise.

RELATED: Next Fifteen CEO Tim Dyson: ‘Still Very Active’ With Acquisitions

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!