We’ll go ahead and say it: if anyone could make an instrumental version of the awful Michael Jackson/Lionel Richie/every other lame pop star in the universe charity single “We Are the World” bearable, it would be North Korean dictator Kim Jong-un.

Kim, whose barely believable PR strategies include giving free candy to babies and announcing the discovery of the ancient unicorn’s secret tomb, seems determined to convince his subjects that North Korea’s nuclear weapons program will soon be mighty enough to straight up destroy all the country’s unfortunate enemies–entire nations of evildoers like, say, The United States. It’s an interesting look at how the other .000001% of the world lives.

The key message: “Despite all kinds of attempts by imperialists to isolate and crush us… never will anyone be able to stop the people marching toward a final victory”. Our favorite part of this bizarre video is the “footage” of America’s doom ripped from the video game “Call of Duty: Modern Warfare 3.”

Larger PR lesson: How many times have we told you about the importance of original content?!