As we watch the drama of the 2012 London Olympics unfold before our eyes, it’s easy to place these athletes not just on pedestals where they receive medals, but cultural pedestals where they become spokespeople for everything from sandwiches to grills (yes, the kind that go on your teeth). So, we thought it would be a good idea to remind both PR experts and fans of the Olympics that these talented and disciplined athletes are regular people, too. So regular, in fact, that they can’t resist making a cheesy video lip synching to a pop song.
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