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Elevator Pitch: Fondu Is Yelp Meets Twitter

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler chats with Gauri Manglik, the co-founder and CEO of Fondu.

Fondu is an iPhone app that allows users to share bite-size restaurant reviews with their friends (sort of like Yelp meets Twitter).

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Spin the Agencies of Record

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

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‘The Daily Caller’ Has Launched a Gun Giveaway

Tucker Carlson’s The Daily Caller will be giving away a gun every week until Election Day (November 6), an abhorrent promotional stunt to increase subscribers and, no doubt, drum up some attention.

The website is giving away a FMK9C1, which comes in three colors, is engraved with the Bill of Rights, and, of course, was made in America. That works out to 25 guns.

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Join Mediabistro’s Summer Online Literary Festival & Workshops

Meet leading authors, editors, and literary agents and get your writing project professionally critiqued in our online Literary Festival & Workshops, July 16 – August 1, 2012. In our innovative, interactive online event, you will:

  • Hear from accomplished authors, literary agents, and editors
  • Workshop your own creative project with writers and editors
  • And make connections with other writers and book lovers across the globe in our summer reading group.

Come celebrate the publishing world with us and get inspired to finish the book project you’ve been working on.

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Research: Workers Seeking Companies That Make a Difference

With the most recent employment numbers showing little improvement, you’d think most people would be clamoring for any job that would have them. Not true.

According to “Talent Report: What Workers Want in 2012,” research conducted by Net Impact, young workers are looking for jobs that are in line with their values and result in a positive difference in the world. More than half (58 percent) of student respondents say they will take a pay cut to find a job that matches their value system.

Net Impact polled 1,726 people, from college students to workers across generations, millennials to baby boomers.

Half of students say it’s important to work for a company that makes CSR a top priority. That figure falls to 38 percent when you look at more experienced workers, but half or more of both students and older workers agree that having a job that helps create a better world is important.

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The Ticker: Mashable lifestyle; Motorola CMO; OWN & HuffPo; Apple; Online shopping

Mashable: Introducing Mashable’s Lifestyle Channel

Ad Age: Google Names New Motorola CMO as Deal Closes

TheWrap: Oprah Gets OWN Section of Huffington Post

Fortune: How Tim Cook is Changing Apple

VentureBeat.com [via Washington Post]: What your Web browser says about how you shop online

Business Issues Aside, Patch Is a Good Addition to Your Media List

Perhaps taking a page out of Third Point’s activist investor guidebook, investment advisor Starboard Value has launched a proxy battle against AOL to get seats on the board and then push to unload local news outlet Patch.

Patch has had a lot of troubles. The latest effort to turn things around includes a restructure and cutting 20 managers. According to Forbes, “The days of AOL treating Patch like a garbage disposal for money are officially over.” So Patch, and by extension AOL, are having business model problems.

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Tennis Star Djokovic is the New Face of Uniqlo. What?

Tennis star and gluten-free foodie Novak Djokovic — at left, giving us some fist-pumping Zoolander action — is not exactly known for being a fashion plate. Though who needs clothes when you look like this or this.

So yeah. In an effort to expand its appeal to Europeans and Americans, Uniqlo has signed him to a five-year contract in which he’s wearing and designing clothes instead of standing mostly naked by a pool. You can check out the collection here (tennis whites, of course). Or you can scroll back up for the pictures of him in tiny swim trunks.

[via The New York Times]

Top Ways People Share Good Content

How do you discover the next “big thing?” In this over-connected world, there is no end to the way people can seek out new music, books, TV shows and movies. GigaOM Pro is releasing a comprehensive report today at paidContent 2012 about those sharing methods, and some of the results are surprising.

GigaOM Pro‘s report, The Discovery Democracy: How Social Discovery is Transforming Entertainment, looks at the media discovery habits of more than 1,100 U.S. fans and charts and explains how they get recommendations.

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‘Gatsby’ Promo Also Highlights Kanye, Jay Z, and Jack White

The Great Gatsby is coming to theaters, which means I’ll be returning to my yellowing, dog-eared copy of the book to once again take in the greatness of each glorious word. But if the book is missing one thing, it’s a soundtrack.

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