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CNN Spins Its Breakup with Dish Network

CNN failThe year was like, 1980. 

Jimmy Carter was president and awaiting a defeat at the hands of this actor fellow from California. Mount St. Helens erupted in Washington state causing $3 billion in damages. John Lennon died in New York City. Blondie was at the top of the charts. Movember found a hero in ‘Magnum P.I.’ And gas was one dollar and eight cents a gallon!

It was also the year the mustachioed Ted Turner decided that what America needed was 24 hours of news. He invested $20 million into the launch of The Cable News Network and the rest is history. Today, people could care less and one satellite network has even decided its consumers don’t care at all…so they dropped CNN from its packages.

That was CNN. 

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Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

Communications Week Panel’s Recipes for Pitching Digital, Video and Local Media Outlets

The Better Show Candy Corn CupcakesMaking a splash in social media, having a local hook or access to experts with interesting back stories will gain the attention of digital, video or local media outlets. But don’t bother sending another pumpkin spice recipe or it will end up in a pile with all the other Halloween pitches. Those were a few of the tips producers mentioned at a PRSA NY-hosted panel on Tuesday, during the inaugural Communications Week in New York.

Four media outlets and panelists participated:
•  WABC-TV’s Eyewitness News show and 7online site – Bob Monek, executive producer, digital and social media
•  Meredith Corporation’s The Better ShowWillow Hacket, senior associate producer
•  HuffPost LiveCindy Vanegas, executive producer
•  TheStreet‘s OptionsProfits site – Jill Malandrino, product development manager

Aside from their individual takes on pitching prospects, they also gave detailed rundowns of their outlets, including content, types of guests who appear and their social media approach.

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The Ticker: Keyword Research; Edelman Brandshare; Decoding Client Jargon; And More

Crisis Manager Explains Why She Gave Up on ‘Real Housewife’

The Real Inmates of Danbury

The Real Soon-to-Be Inmate of Danbury

Which reality show has done more damage to New Jersey’s reputation: Jersey Shore or The Real Housewives of New Jersey? We can’t decide — and neither can Governor Chris Christie, who’s made a point of slamming them both while reminding the rest of the world that Snooki is from Poughkeepsie, dammit!

We can’t believe we missed this popcorn revelation yesterday, but it seems Wendy Feldman — crisis expert and advisor to celebrities facing jail time — has thrown up her hands regarding now-former client Teresa Giudice.

There’s a real lesson in this tabloid story, though the most amusing thing about it has been Feldman’s response on Twitter.

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This Video of Sarah Jessica Parker & Her Shoe Line Is Cute, But It Made The Neighbors Mad

I dreamed this. X, Sj @sjpcollection

A video posted by SJP (@sarahjessicaparker) on


Sarah Jessica Parker, a fashion icon because of her star turn as Carrie Bradshaw on Sex & the City, returned to the show’s now famous brownstone to shoot a video introducing us to her new SJP Collection, available at Nordstrom. Just look. She’s wearing a cute dress, the shoes are colorful and bright. And the throwback reference is pitch perfect.

Unfortunately, the neighbors at this Manhattan address are still coping with the swarms of SATC fans who come to the building to snap a photo and otherwise annoy the people who live there. So they’re not happy that SJP ignored signs asking people to keep their distance. But come on… the shoes!

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20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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So What Do You Do, Lauren Drell, Branded Content Editor at Mashable?

Lauren-Drell-Article

Mashable is one of the headlining members of the “new media” crop. In just a few years, what was once a blog covering technology and social media has become a top news source for everything from brands behaving badly on Twitter to the ongoing conflict between Russia and Ukraine and the pro-democracy protests in Hong Kong. In recent years, its role has shifted from aggregator to newsmaker — and its content has moved from text-heavy blog entries to multimedia projects.

But Mashable doesn’t just do news. The site was one of the first to experiment with what it now calls branded content, offering would-be sponsors a relationship in which (in the site’s own words), “Mashable’s editorial team produces content presented by your brand.”

The content in question is “crafted to align your brand with relevant themes and to resonate strongly with your target audience, in a format that is native to Mashable.” Many major brands have participated as related projects grow more ambitious, yet Mashable’s policy insists that the creation of said content occurs without the direct editorial input of its sponsor.

Lauren Drell, a writer and former journalism student who now runs Mashable’s branded-content division, spoke to us about the ins and outs of her job — and cleared up some misconceptions about what she does every day. Read more

FKA Twigs Is Making Google Glass Less Lame

FKA Twigs, dancer, musician and rumored Robert Pattinson girlfriend, has made her directorial debut with a new video called “#throughglass” that blends song, dance and technology through her use of Google Glass.

Google Glass has got an image problem. And you know it’s a big one when people who use them frequently are called “glassholes” by everyone including mainstream media. Not exactly the group you want to be a member of. But this video has got people calling Glasscool.” This could be just the kind of buzz this new device needs.

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Poynter Calls Out the ‘Worst Pitches Ever’

email bad PR pitches

In case you want to remind yourself that many pitches are not successful, here’s a story via Poynter — actually, a public query — about the worst pitches certain journalists have received. Sad to say, it’s hilarious (and Mr. Senor Flack and Ms. Anonymous PR Girl, we’re thinking of you two sharing this cacophonous mess).

How so? This post will scream #PRFail!

So why point these bad pitches out? Just scroll through our #5Things and you will see the countless times we offer the PRNewserverse tip, tools, and even tricks on how to best represent this glorious industry. (Yes, for real.)

That said, we must do better — because once our journo friends have sworn us off for good, there is no reversing that mess. They are gone and you only have green flacks pitching and “oh so senior” mentors forgetting to do that part of their job to blame.

You’ll see what we mean after the jump…

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