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Taken 3 Uses LinkedIn to Endorse a Winner’s ‘Particular Set of Skills’

liam neeson linkedin

Typically, the more sequels a movie gets, the more it evokes images of suckage and cash grabs.

Noted franchises like Jaws, Resident Evil, Friday the 13th, and Scream come to mind when considering the carbon copies of movies that should have just tapped out after one or two. This brings us to Liam Neeson’s Taken series.

If you have seen the movie, you know that he plays a man with “a particular set of skills.” Understanding the plight of bad sequels, there needed to be a great stunt to get people interested. And then someone thought of a LinkedIn endorsement by Liam Neeson.

We’re suddenly interested in this movie now!  Read more

North Korea (Sort of) Responds to Sony Crisis

North Korea

Pic via KCNA/People’s Daily

So where do we stand on the ever-evolving Sony Pictures hacking crisis?

Yesterday the hackers’ threats turned to violence, invoking 9/11 and implying that someone would attack theaters screening The Interview, the film at the heart of the conflict. The movie’s planned New York premier was subsequently cancelled despite that fact that the Department of Homeland Security dismissed the threat, and top chain Carmike Cinemas announced that it will not screen the movie at all.

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The Ticker: Fenton Sale; New WPP Chairman; Rogen and Franco; And More

Coke Breaks Up with American Idol

shutterstock_61587547

In a sign of the times and shifting pop culture influences, Coca-Cola is the latest big brand to end its sponsorship of the formerly formidable Fox giant American Idol.

Today Variety reports that Coke explained its decision to drop Idol after more than a decade:

“After 13 years, we feel it is the right time for the Coca-Cola brand to venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point.”

Ad spending on the show has dropped nearly 50 percent over the past three years, with AT&T and Ford also stepping away from the show in order to reshape a relationship with the network that “goes much deeper than any individual program,” in the words of a Ford rep.

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GOOD NEWS: Honesty Really Is the Best Policy When Adopting Dogs

eddie the terribleIf I said “Silicon Valley,” what’s the first thing that comes to mind?

Computers? Technology? Rich hipsters? What if we said, “Genius pet adoption?” Meet this lovely story from the Humane Society of Silicon Valley

This is “Eddie the Terrible.”

He’s a two-year-old chihuahua who can “go zero to Cujo in .05 seconds when he sees another dog on a leash.” Also, this bedeviled dog is understood to be “socially stinky.” How do I know these odd facts?

The HSSV created the best adoption blog post in the history of ever just for Eddie.

Read it after the jump… Read more

Greenpeace Protest in Peru May Have Caused Environmental Damage

greenpeace protestEnvironmental groups are known for the doggedness with which they pursue their causes. So it’s not a surprise that Greenpeace would go to Peru to stage a demonstration, encouraging people to be eco-friendly. That the protest itself may have caused irreversible damage to a historic site is surprising.

Global leaders gathered in the South American country’s capital, Lima, and agreed last week to reduce greenhouse gases with details about how to do that coming this spring.

In the shadow of that, at the Nazca Lines, a World Heritage site where geoglyphs, hundreds of drawings in stone and sand have been around for more than 1,000 years, Greenpeace staged one of their high-profile demonstrations. They laid out a cloth message that can be seen from overhead, spelling out “Time for change! The future is renewable. Greenpeace.”

The only problem is the 20 Greenpeace members were there without legal consent and without the proper equipment normally used by professional archaeologists to prevent damage being done to the sensitive rocks and sand that cover the earth in that location.

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The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

Solomon McCown & Company Preps Santa for Crisis Campaign

Last week we posted on our neighbor Coyne PR’s R-rated agency Christmas card, so here’s a quick one from our friends at Solomon McCown & Company of Boston.

The audience for this work consists of the firm’s clients, but we’re very interested in hearing more about S. Claus, he of the presents, snow and amazingly sentient reindeer who obviously do not have a proper union.

For the record, we’re glad that Solomon McCown avoided working with this nightmare client. Mr. Claus may get a lot of press coverage with little effort, but what’s his primary source of revenue?

We all know who really pays for those presents, don’t we?!

Journalists Weigh in on the Ethics of the Sony Hack Stories

We all know how Sony, Aaron Sorkin, Brad Pitt and Rubenstein Communications think the media world should respond to ongoing leaks from the Sony Pictures hack: ignore them.

CNN’s Reliable Sources (hosted by the Brian Stelter, founder of our sister site TVNewser) asked the question on Sunday and got some mixed different answers. In the first part of the interview, Andrew Wallenstein of Variety frames the question as a serious one, saying, “I don’t do that lightly…it was going to get out there anyway, and we have to be part of the conversation.”

Dawn Chmielewski of Re\code was a bit more blunt on New Day:

Well, then. Check out Gawker’s explanation of the issue — which mentions the leak of a clip from The Interview depicting the death of the very Korean dictator at the heart of this story — to Mike Allen of Politico after the jump.

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5WPR Shoots Down New York Exclusive on Boy Genius Investor

mohammed islam

As we read the original story last night we thought, “this is too good to be true.” And so it was.

Thanks to our fellow media folks at The New York Observer, we now know that 17-year-old pseudo-genius/high school student Mohammed Islam featured in New York magazine’s “Reasons to Love New York” feature is not, in fact, a wealthy investor. Once the lie was exposed, he did what any embarrassed teenager in the spotlight would do: he hired 5WPR for crisis communications.

In the subsequent NYO piece, we learned several things including the fact that someone at 5W is a big fan of Jasper Johns.

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