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Time Magazine Has Us ‘Hot for Teacher’ in a Bad Way

screaming-teacherOn Nov. 3, Time magazine will publish an article that has a few people in charge of educating our future a little steamed.

The focus is America’s teachers. The story is “Rotten Apples.” The premise gets even worse – it’s nearly impossible to fire a bad teacher.

The story is all about how this is a travesty in American education plaguing today’s classrooms — and how some tech millionaires with way too much time on their hands may have found a way to change that.

Oh, there’s also a petition demanding an apology from TimeRead more

Roll Call: Edelman, Ruder Finn, Hill+Knowlton and More

Today Edelman announced the appointment of three new global sector chairs. Tish Van Dyke will run Food and Beverage, Deidre H. Campbell Financial Services and Amy Hemingway Energy. The three new appointees will report to global director of sectors/global chair of Edelman Health Kym White.

In the release, White notes that the move marks an attempt to further consolidate the firm’s practices by appointing “specialists with deep knowledge of their businesses” to chair each sector and serve various clients united by business but separated by geography, language and culture.

Van Dyke has been with Edelman for 17 years, most recently as a D.C.-based general manager directing the firm’s “pan-industry health engagement efforts” and serving on its global health team. Campbell, who joined the Corporate practice a year ago after building a career in various financial communications roles, will lead a “team of more than 150 financial services communications experts” in here new position. Hemingway, who joined the firm in 2006 and has led campaigns for various energy companies, noted that in her new role she will encourage Edelman clients in the natural resources, clean tech and power industries to be more transparent in their engagement with stakeholders and media.

Robin Kim will be EVP/MD of global technology at Ruder Finn as of November 10. Kim previously served as EVP at Edelman’s Silicon Valley practice, where she oversaw the firm’s enterprise and B2B technology group. In addition to supporting general growth in the San Francisco region, she will support the firm’s growing roster of tech clients. Prior to joining Edelman, Kim spent more than 16 years within the WPP organization, playing various management roles at Burson-Marsteller, Cohn & Wolfe and Hill & Knowlton. She will report to CEO Kathy Bloomgarden.

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‘Dumb Ways to Die’ Does Halloween

On this Throwback Thursday, here’s a new campaign from the team behind one of our favorite PSA series: “Dumb Ways to Die.”

This one is interesting in that it’s not a standalone piece: it’s “interactive” in allowing users to make a Choose Your Own Adventure-style decision: trick or treat? Here’s the intro:

Tricks and treats below.

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The Ticker: Tim Cook Is Gay; Instagram Ads Come Out; Zuckerberg’s Vision; And More

Marvel Strikes a Chord with Fans of Captain Marvel and Black Panther

black pantherMarvel has been riding a decade-long wave of success on the back of our never-ending desire to see people dressed in spandex and capes save the day from world-destroying baddies. But real life has always crept into even the superhero conversation: Why can’t there be more diversity in the lead characters of these stories?

Important to note: There has always been a diverse cast of characters in Marvel comics. The issue is top billing in the movies.

So no surprise that Marvel set the internet on fire when it announced that “Black Panther,” a Black character, would have his own movie, starring Chadwick Boseman, who was recently seen with a pompadour hairstyle starring in the James Brown biopic Get On Up. That will be released in November 2017.

And “Captain Marvel” aka Carol Danvers will have a film coming out July 2018. Hooray!

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McDonald’s Will Launch a Weird New Tagline Next Year


McDonald’s just reported some pretty bad numbers — a drop of 4.1 percent in same-store sales — so, of course, they want to turn things around. Faced with changing tastes and the behemoth known as Chipotle, McD’s is looking to help turn things around with its marketing.

Chipotle touts the conditions under which their food is raised, winning a Cannes PR award this year for its campaign promoting its sustainable methods. On top of that, hello, burrito bowls. People love burrito bowls so much, it’s actually having an impact on many fast-food dining menus.

In response, we’ve already seen a McDonald’s ad in which people on the street ask about pink slime and what’s in the McNuggets. On their YouTube page, McD’s has a video showing where their food comes from and how it’s made.

Next up will be a new tagline in some new ads. The company is adding to its “I’m Lovin’ It” motto with “Lovin’ Beats Hatin’,” which makes no sense.

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STUDY: Social Media Amplifies Companies’ Mistakes

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In what might seem like one of the least surprising findings in recent memory, a study published by MSLGroup found that bad behavior and messaging mistakes are amplified by social media.

Some stats from the survey of senior comms professionals in the EMEA region, as posted on the UK blog The Drum:

  • 74 percent of companies have seen their communications strategies change since the advent of social
  • 85 percent say social has increased the reputational affects of mistakes
  • 77 percent think that empowering team members as “brand advocates” would be helpful
  • But 75 percent worry about losing control of the message if they do so

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New Yorkers Unimpressed by Taylor Swift

taylor swiftOn Monday we learned that Taylor Swift will be New York City’s “global welcome ambassador for tourism” — and just as quickly we learned that our fellow city folk wish she would just go back into the woods.

You should really read the New York Times roundup of “meh” reactions from various area writers, but we’ll go over the lyrics of the song that (coincidentally!) preceded the campaign.

“Walking through a crowd/ The village is aglow”

If she could walk comfortably, then she’s definitely not talking about the Halloween Parade or the Gay Pride Parade or any other large event in the area.

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Golden State Warriors’ Owner Goes Maybe-Racist, Blames Siri

NBA: Playoffs-Denver Nuggets at Golden State Warriors

Credit: Kyle Terada-USA TODAY Sports

Meet Peter Guber. (And yes, his name is pronounced the way you think…more on that in a moment.)

He is Chairman, CEO, and founder of Mandalay Entertainment, a motion picture company that has racked up more than $3 billion and 50 Academy Award nominations. Dude’s got skills.

Goober Guber is also the owner of the Golden State Warriors, and is now part of some unfortunate NBA owner company. He recently joined the ranks of Donald Sterling, formerly of the L.A. Clippers, and Bruce Levenson, formerly of the Atlanta Hawks, as a maybe-possibly racist.

But save the #PRFail; he blamed auto correct, so it’s all good.

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STUDY: Readers Remember Misleading Headlines

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Here at Mediabistro, we often get requests from reps to change or alter our headlines. We usually respond with annoyance, but a study featured in Fast Company yesterday explains why such demands can be very important: readers will remember a misleading headline even when they read the full article for a better understanding of the story.

The paper, published in the Journal of Experimental Psychology, makes a pretty basic point: headlines can be “misleading” without being incorrect — and the difference between the two is often lost on readers through no real fault of their own.

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