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Crisis Manager Explains Why She Gave Up on ‘Real Housewife’

The Real Inmates of Danbury

The Real Soon-to-Be Inmate of Danbury

Which reality show has done more damage to New Jersey’s reputation: Jersey Shore or The Real Housewives of New Jersey? We can’t decide — and neither can Governor Chris Christie, who’s made a point of slamming them both while reminding the rest of the world that Snooki is from Poughkeepsie, dammit!

We can’t believe we missed this popcorn revelation yesterday, but it seems Wendy Feldman — crisis expert and advisor to celebrities facing jail time — has thrown up her hands regarding now-former client Teresa Giudice.

There’s a real lesson in this tabloid story, though the most amusing thing about it has been Feldman’s response on Twitter.

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This Video of Sarah Jessica Parker & Her Shoe Line Is Cute, But It Made The Neighbors Mad

I dreamed this. X, Sj @sjpcollection

A video posted by SJP (@sarahjessicaparker) on


Sarah Jessica Parker, a fashion icon because of her star turn as Carrie Bradshaw on Sex & the City, returned to the show’s now famous brownstone to shoot a video introducing us to her new SJP Collection, available at Nordstrom. Just look. She’s wearing a cute dress, the shoes are colorful and bright. And the throwback reference is pitch perfect.

Unfortunately, the neighbors at this Manhattan address are still coping with the swarms of SATC fans who come to the building to snap a photo and otherwise annoy the people who live there. So they’re not happy that SJP ignored signs asking people to keep their distance. But come on… the shoes!

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20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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So What Do You Do, Lauren Drell, Branded Content Editor at Mashable?

Lauren-Drell-Article

Mashable is one of the headlining members of the “new media” crop. In just a few years, what was once a blog covering technology and social media has become a top news source for everything from brands behaving badly on Twitter to the ongoing conflict between Russia and Ukraine and the pro-democracy protests in Hong Kong. In recent years, its role has shifted from aggregator to newsmaker — and its content has moved from text-heavy blog entries to multimedia projects.

But Mashable doesn’t just do news. The site was one of the first to experiment with what it now calls branded content, offering would-be sponsors a relationship in which (in the site’s own words), “Mashable’s editorial team produces content presented by your brand.”

The content in question is “crafted to align your brand with relevant themes and to resonate strongly with your target audience, in a format that is native to Mashable.” Many major brands have participated as related projects grow more ambitious, yet Mashable’s policy insists that the creation of said content occurs without the direct editorial input of its sponsor.

Lauren Drell, a writer and former journalism student who now runs Mashable’s branded-content division, spoke to us about the ins and outs of her job — and cleared up some misconceptions about what she does every day. Read more

FKA Twigs Is Making Google Glass Less Lame

FKA Twigs, dancer, musician and rumored Robert Pattinson girlfriend, has made her directorial debut with a new video called “#throughglass” that blends song, dance and technology through her use of Google Glass.

Google Glass has got an image problem. And you know it’s a big one when people who use them frequently are called “glassholes” by everyone including mainstream media. Not exactly the group you want to be a member of. But this video has got people calling Glasscool.” This could be just the kind of buzz this new device needs.

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Poynter Calls Out the ‘Worst Pitches Ever’

email bad PR pitches

In case you want to remind yourself that many pitches are not successful, here’s a story via Poynter — actually, a public query — about the worst pitches certain journalists have received. Sad to say, it’s hilarious (and Mr. Senor Flack and Ms. Anonymous PR Girl, we’re thinking of you two sharing this cacophonous mess).

How so? This post will scream #PRFail!

So why point these bad pitches out? Just scroll through our #5Things and you will see the countless times we offer the PRNewserverse tip, tools, and even tricks on how to best represent this glorious industry. (Yes, for real.)

That said, we must do better — because once our journo friends have sworn us off for good, there is no reversing that mess. They are gone and you only have green flacks pitching and “oh so senior” mentors forgetting to do that part of their job to blame.

You’ll see what we mean after the jump…

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NO MORE Unveils New Anti-Domestic Violence PSA Starring NFL Players

Today on TODAY, the National Football League made what looks like its biggest attempt to date to address the ongoing struggle with the domestic violence in its ranks.

This is the first concrete evidence of work performed by the league’s recently created “social responsibility team,” which includes its own community affairs VP Anna Isaacson and three (female) advisers, each of whom has extensive experience dealing with domestic violence and sex crimes.

The clip stars some of the league’s most prominent players, beginning with Giants quarterback Eli Manning:

This PSA was created to promote NO MORE, an anti-DM advocacy group founded by Law and Order actress Mariska Hargitay (who directed along with fellow actors Tate Donovan and Blair Underwood). You may note that it’s a variation on a PSA released last year that starred various actors.

That one after the jump.

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Why Gwyneth Paltrow Is to Blame for Whisper’s Failure as a Media Source

whisperEarlier this summer, Whisper — the creepers app that allows people to send and receive meme-ified messages anonymously — wanted to become a viable news source.

The idea: if you have real, possibly unflattering news to share and don’t want to be outed by the soothsayers at TMZ, you post it on Whisper.

Also: a legitimate source is now some dude with a smartphone, a happy trigger-finger, and an axe to grind.

Then, came along Gwyneth Paltrow to ruin all the fun.  Read more

Cision Acquires Gorkana

gorkana logo

You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.

The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).

Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?

Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.

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The Ticker: PR Council Strategy; RIP Ben Bradlee; Media Coverage Tips; And More

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