FleishmanHillard has announced new leadership for its global strategic integration team. Stefan Gerard, based in New York, will serve as the firm’s global strategic integration lead. In addition to this role, he will lead the New York office’s brand marketing group. Gerard, a senior vice president and senior partner, has helped lead the agency’s strategic integration practice in the Americas since joining the firm in 2010. He brings to the position a unique mix of multidisciplinary experience across advertising, public relations, digital content, brand strategy, consumer research and experiential activation. In his expanded role as the global lead, he is responsible for developing and managing the structure and strategy for the firm’s large-scale client engagements that span geographies and disciplines, as well as overseeing the integration of creative and planning disciplines into the firm’s overall offering. (Release)
After nearly 33 years as CEO of his own firm, David Fenton has sold the agency and appointed a new chief executive. His own role will shift to one of chairman, effective immediately. Former Billboard editorial director Bill Werde has taken on the role of Fenton‘s new CEO. Werde most recently worked on new business opportunities at Guggenheim Digital, which oversees Billboard, Adweek, and The Hollywood Reporter. Fenton sold the agency to two new owners, Craig Leach, CEO of Graham-Pelton, and James Marcus, director at Graham-Pelton Consulting and former head of Fenton Studios. With the buyout, Fenton has joined Collegium, a network of cause-related agencies, which Leach and Marcus launched about nine months ago. (PRWeek)
Steinreich Communications Group, Inc. has announced that Ariella Steinreich joined the firm as media relations director. Steinreich will be responsible for providing media strategy and counseling, as well overseeing the integration of traditional and social media campaigns. Steinreich most recently was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency’s clients. Prior to this position, she was at Kwittken, where she also handled media relations.