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Vogue Continues Its Social Media Quest with September #Instagirls

vogue sept coverVogue is really working hard to pick up its social media game. The magazine has actually turned over its all-important September issue to — GASP! Dun dun dun… — models.

The trend over past years has turned to putting Hollywood actresses, even reality stars, on the covers of magazines. So for Vogue to turn over not just any cover, but the monster Fall issue cover to a group of models is a big deal.

But these aren’t just any models. These are #instagirls. Back in the 90s, we had supermodels: Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford among them. Basically, the cast of George Michael’s “Freedom” video. Nowadays, models have not risen to that pop culture level so that we’re all on a first name basis with them. Instead, they have a powerful presence on social media.

Vogue is hoping to capitalize on that by turning over its biggest cover to these tweeting, Instagramming digital fashion celebrities.

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Steve Ballmer Gets a Little Excited About His New Basketball Team

A clip we somehow missed at EOD yesterday has helped us realize why Steve Ballmer may not have been the best fit for his former employer, Microsoft.

While Ballmer didn’t quite succeed in his ongoing attempt to make the tech dinosaur “cool”, he definitely convinced the folks in the crowd at yesterday’s L.A. Clippers press conference that he really likes basketball. Not that he ever played it, but you know…

We also think we’ve discovered the recently “retired” Ballmer’s true calling: a job as a WWE announcer.

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Nintendo Responds to Petition to Honor Robin Williams in ‘Legend of Zelda’ Game

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Nintendo has responded to a fan petition asking the company to immortalize the late Robin Williams in a future “Legend of Zelda” game. Williams had been an avid fan of the franchise since 1987, even naming his daughter after its heroine. The pair had recently been hired to promote the latest installment of the game, The Legend of Zelda: Ocarina of Time 3D.

In a statement, the company addressed its longtime relationship with the comedian and sent sincere condolences to Williams’ family, but did not outright promise to fulfill the petition’s request.

The statement after the jump.

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The Ticker: Twitter in #Ferguson; Taylor Swift on Social; Israeli Media Relations; And More

Ferguson, MO Hires Common Ground Public Relations

Ferguson, MO, the town that is roiling with protests and racial strife after the shooting death of 18-year-old Michael Brown at the hands of the police, has hired a PR firm, Common Ground Public Relations for communications help.

In comments to Talking Points Memo, Nina Kult, a Common Ground rep, makes it abundantly clear that the firm is only handling the deluge of media requests that the city has been getting since protests began about a week ago. Or at least that’s all they’ll talk about.

“We’re just handling media relations as of very recently and that’s really all we’re doing. We’re just handling media queries and that’s all I can really say right now,” Kult is quoted saying.

Chances are, the number of media inquiries is more than the city has ever had to deal with. A suburb of St. Louis, the town is now basically the subject of round-the-clock coverage on major outlets, including MSNBC, The New York Times and The Huffington Post.

Continuing with the close scrutiny of all the goings on, TPM notes that the Common Ground’s “Meet The Team” page is populated by an entirely White staff. Oh geez.

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PR Jobs: Craftsy, ABRAMS, SVB Financial Group

This week, Craftsy is hiring a head of email marketing, while ABRAMS is seeking a publicist for its adult division. SVB Financial Group needs a public relations coordinator, and is on the hunt for a media relations officer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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‘Influence’ vs. ‘Expertise’: Which Is More Valuable?

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Everyone in contemporary PR knows that online “influencers” can, in some cases, be more powerful than any journalist or pop star in terms of delivering a client’s message — especially if the audience that client wants to reach is between 13 and 25 years of age.

While this fact has been obvious to some for quite a while, the recent lawsuit filed against beauty influencer Michelle Phan and a Variety survey which found that the five best-known celebs among American teens happen to be YouTube stars confirmed it for everyone else.

Yet, as we move forward, we will pay more attention to the difference between two words in the brand advocacy space: influence and expertise.

How are these terms different in meaning and application? We talked to Robb Henshaw, headof comms at content platform provider inPowered, for more insights.

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Ashley McCown Runs Down 2014′s Biggest Crises to Date

It’s time for another rundown of the worst offenders in 2014′s PR Crisis Sweepstakes.

In this exclusive clip, Solomon McCown president Ashley McCown runs down the ones you know: GM’s self-made safety nightmare; Donald Sterling’s racist breakdown; Malaysia Airlines dual tragedies.

We’re most interested in the #1 crisis — the one surrounding Boston’s Market Basket and the family disputes that led the company to fire popular president Arthur T. Demoulas.

The company’s board meets today, with New Hampshire/Massachusetts governors Maggie Hassan Deval Patrick attempting to broker a cease-fire of sorts in the interest of avoiding all unnecessary drama.

How do you think the dispute will resolve itself?

The ALS ‘Ice Bucket’ Challenge: When Shtick Becomes a #PRWin for Charity

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It is called Amyotrophic lateral sclerosis (ALS), and before the New York Yankees of the 1930s, no one really knew about this tragic disease that attacks the neurons in your brain that connect to the spinal cord. Even the top ALS advocacy group will tell you that:

ALS was first found in 1869 by French neurologist Jean-Martin Charcot, but it wasn’t until 1939 that Lou Gehrig brought national and international attention to the disease.

When the ‘Iron Horse’ got afflicted with the disease, ended his historic career in baseball, and gave what is easily one of the top three speeches of all time, ALS got a much-needed nickname — “Lou Gehrig’s Disease.”

The foundation got its own sort of kickstarter campaign as well. Awareness went up. Involvement went up. And donations went up. And now, decades later, we have people dunking themselves in ice water. To wit, I say, “Whatever works.”

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