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Three Tips For Budweiser In Its Efforts to Market to Millennials

bud tweetMillennials like beer. (So do older people.) But they’re not really feeling Budweiser these days. The iconic American brand has fallen to third most popular behind Bud Light and Coors Light. Moreover, craft beers are making inroads with young drinkers. That category makes up 15 percent of this demographic’s out-of-home beer purchasing.

According to numbers quoted by The Wall Street Journal, 44 percent of adults between the ages of 21 and 27 have never tasted Bud. In 1988, Bud sold 50 million barrels of beer. Last year, it was 16 million barrels.

This 21-to-27-year-old age group is where Bud will be focusing its future efforts.

“That means it won’t trot out the traditional Budweiser Clydesdales for this year’s holiday advertising. It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac. It means less baseball and more raves with DJ group Cash Cash,” said the WSJ. Uh-oh.

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Sting Joining the Cast of his Broadway Show ‘The Last Ship’ To Boost Ticket Sales

sting last shipWhere once Broadway stages were populated by a breed of actor that focused on work in the theater, you can now find some of the biggest names from television, Hollywood and music on marquees all over Midtown Manhattan. Indeed, trying to get a ticket to a show with a celebrity involved will cost theatergoers big bucks. The last time we checked for tickets to see Hugh Jackman in “The River,” there was nothing for less than about $280.

Hoping to turn around the fortunes of his flailing show “The Last Ship,” Sting will headline the production for five weeks starting December 9. Sting wrote the music to the show, which is about a young man who leaves his English shipping community only to return 15 years later to find that the shipyard is at risk and his childhood love is engaged to another man.

To announce the special engagement, Sting appeared on the Today show this morning. And The New York Times ran a story yesterday. So the show sees the opportunity and is looking to make the most of it.

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The Hunger Games: When Symbolism Transcends Fiction

hunger games

Today we bring you a guest post co-written by two PR professionals from LevickErin Flior, Vice President of Digital Communications and David Robinson, Fellow.

It’s a rare and mystifying event when cultural phenomenon happens. Since Hunger Games: Mockingjay Part 1 release, audiences across the globe are again thrown into the dystopian world of Panem. However, it seems that scenes and symbols from the Hunger Games are blending with our world.

PR tactics in the movie

Throughout the series, and more prevalent in the latest installment, characters are media savvy. Before contestants or TV personalities appear on television, they are repeatedly drilled in talking points and key message themes similar to any politician running for office here in the U.S., and this comes before the hours of hair, makeup, and costume design.

The corrupt government in Panem relies heavily on propaganda videos to dispense fear mongering among the rest of the districts. During the Hunger Games through twitter-like updates, viewers are notified the instant a game contestant is no longer competing. Daily recaps of the day’s events are reviewed in a detestable Nightly News/Sports Center hybrid.

And that’s just the antagonists.

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APOCALYPSE WATCH: Gizmodo Shares What’s Wrong with America

gizmodo-logoWhat’s the state of the United States today?

From the Kardashians to the “Real Housewives,” athletes’ contracts to underpaid civil servants, the cost of living in New York to the even higher cost of living in San Francisco, there are tell-tale signs everywhere.

However, few things on the planet will offer a darker portrait of humanity in general than the Black Friday ballyhoo.

But what if there were something about Thanksgiving that overshadows the sight of people literally pitching a family-sized tent in front of Walmart to save $200 on a TV?

Gawker property Gizmodo just shared such a thing.

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10 Client Delusions About Social Media

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We all know that social media is extremely important and that every PR pro worth his or her digital salt will be up-to-date on the latest changes from the major networks as well as upstarts that may soon become essential tools…or  not (see Ello, Instagram, Pinterest, etc.).

Beyond those basic facts, however, there’s lots of disagreement among both industry veterans and clients: who “owns” social? Which networks are best for which clients/campaigns? How can one satisfy clients demanding ROI?

The founders of Santa Monica-based agency [made to order] recently focused on the client side, asking followers and colleagues to help compile a list of the most stubborn social media myths on Facebook  and Twitter using the tag #SocialDelusions.

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Why ‘The Grade’ App Gets an ‘A’ in PR

the grade 2Remember when online dating was so taboo that bringing it up was akin to playing the theme to The Exorcist on a dark, windy night?

I should know. In 1999, I met my bride…online.

Think about that: before the turn of the century, when most of America thought computers were going to explode and the Great Lakes were going to turn into blood, spit, and venom.

There was no clutter in the dating market — no Tinder, Match, Chemistry, OkCupid (today, they’re all owned by the same company, IAC). Back then, it was just apprehension and fear of the unknown. Today, it’s much of the same because dating online is yesterday’s news.

Until “The Grade” showed up to class, using PR to knock out the competition.

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Reporters Line Up to Quote Katy Perry

This morning we were shocked and disappointed to learn that the NFL’s official press release announcing Katy Perry as the halftime performer for Super Bowl XLIX did not include a single Katy Perry quote.

Others didn’t disappoint, though: Reuters led with “Will Katy Perry be a firework at the Super Bowl? Will she show them what she’s worth? Will she let her colors burst?”

CNN chose “Get ready to hear that voice, hear that sound — like thunder gonna shake the ground.”

For the record, we’ll go with the New York Post“The worst kept secret in the NFL is finally out.” Here’s Perry’s promo video in case you missed it last night:

Three questions:

1) What was crazier, Perry here or Taylor Swift at the AMAs?

2) Will this appearance help sell more Pepsi?

3) Most importantly, who’s paying whom?

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National Media Runs with Fake Lisa Bonet Tweet About Cosby

lisa-bonetRemember her?

For years, she was seen on posters in pre-pubescent boys’ school lockers. Lately, she may as well be seen on milk cartons because Lisa Bonet has not made much of an appearance beyond a guest spot on Portlandia and the whole “getting married to Khal Drogo” thing.

Of course, now that her former boss has encountered a wave of negative publicity, many people in the media are looking for a quote, a wink, even a shrug that may irrefutably deny or confirm the narrative. In fact, the media is so hungry for confirmation from the former Cosby Show crew that they might fail to focus on whether the “people” in question are real.

That’s exactly what happened this weekend.

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The Ticker: Cosby and the Media; Platforms Court Journalists; Facebook for Business; And More

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