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5 Things Young PR Pros Should Know to Get a Job

PR hiring

About that? So am I … just sayin’.

ICYMI: The U.S. job market is doing a skosh better than it was years ago.

That said, there are a few jobs available in public relations. Good times, right? Are you ready to snag them? If you think you are — whether you are fresh out of college or have a couple of years in your portfolio — there may be a few things to understand before you hit *APPLY*.

Aside from your charming personality and winning smile that would make a dentist hate your guts, how can you stand out from the competition? Here are 5 ways to do just that. Get your Moleskine and enjoy.

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Can Mike Bloomberg Really Take on the NRA?

Former New York mayor Michael Bloomberg has a lot of money and he’s very passionate about gun control.

This is nothing new.

His advocacy group Everytown for Gun Safety is, however–and this week the group launched its first campaign:

It’s a powerful PSA, though the fact that comments on the YouTube clip have been disabled hints at the considerable communications challenges ahead.

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General Mills: If You ‘Like’ Cheerios Then You Can Never Sue

shutterstock_107411963

General Mills is, of course, no stranger to controversy regarding the ingredients and health properties of its products. Just add an “O” to the end of the acronym if you need to refresh your memory.

That said, we have a feeling that the company’s latest attempt to protect itself in the legal sphere will, in the immortal words of the late Keith Moon, “go over like a lead balloon.

…and there will be plenty of terrible press in the process.

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Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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THIS JUST IN: Equifax Sued by ‘God’

THIS JUST IN 2As a refresher, why do we do this column in PRNewser?

At PRNewser, we love the random tips and toolslisticles and ancillary research. However, we’ve noticed certain stories trending in the news recently: crap that just can’t be grouped with anything else other than, well, other crap.

So, you see, at times there are PR stories that don’t fit snugly in a cushy box. And this particular tale could be terrible PR: not for the big guy upstairs but for the big credit bureau downstairs.

No, this isn’t a joke. No, this isn’t a slap on the church wrist. This is real — “God” is suing credit authority bureau Equifax for taking his name in vain by refusing to believe that it’s real.  Read more

The Ticker: Twitter Threats; Leadership Skills; de Blasio Comms; Yahoo Paydays; Music Festivals

Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women

Today we have yet another study–this one from AOL of all places–to convince agency executives that the Millennial generation does not mark the end of polite society as we know it, no matter what ridiculous trend hit Twitter this week.

The purpose of the survey, titled “Beyond the Selfie” and developed to celebrate Women’s History Month, is to debunk certain stereotypes that many agency folk hold about the female members of this generation.

The most important number didn’t make the infographic:

That’s encouraging; more stats after the jump.

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Why Social Media Managers Need to Manage Their Own Social Media

Don't be him.

…because if/when the brand they run makes headlines for social snafus, they become fodder for the tabloids. And then the Daily Mail can cover a Facebook post intended for friends and family and call it “EXCLUSIVE.”

We don’t want to encourage you to click on that dirty link, so we’ll sum it up: in following up on the beaten-to-death porn tweet story, someone at the DM did a Google search, found the guy responsible for managing social at U.S. Airways, visited his Facebook and LinkedIn profiles, and grabbed some personal–but not private–screenshots.

Par for the course, we suppose.

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Get to the Point: IHOP Fires Woman for Customer’s Bad Math Skills

sad-pancake

Hey kids. Go to school. That, or don’t tip at IHOP. 

It was just a regular day in Henrico, Va. when some guy was jonesin’ for a Rooty Tooty Fresh N’ Fruity at IHOP.

Dude walks in, sits down, and meets his lovely server, Chanetrice Carter. He devours his meal, gets his bill, and decides he was smitten with young Chanetrice. I guess it was the way she poured his coffee with a playful reach for the cream.

So, he tips her $200! And Chanetrice was given a pink slip for her troubles. Wait, what?  Read more

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