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Understanding 5 Types of PR People (and How to Work With Them)

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A couple of weeks ago, our #5Things list concerned the 5 types of reporters and how to work with them.

While we appreciate the reads, shares, and comments, one question came through loud and clear: “What’s your take on the types of PR people?”

In the interest of facilitating a better representation of what PR peeps should — and should not — be, we have devised five general types of public relations professionals. In order to be fair, we also suggested some “best practices” for learning how to work with them.

We have all met these folks. They are us.

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US Vets Sound Off on Fox News Anchors for ‘Boobs on the Ground’ Remark

bollingLast week, Fox News tore into President Obama for what they called a “latte salute,” the fact that the President was holding a coffee cup as he saluted troops while deplaning from Marine One. “Show the respect; salute these guys,” said Eric Bolling, incensed over what he called an “arrogant” display. (Wonder how he felt about this.)

But shortly after that, on the same show in fact, when the network was reporting on the UAE’s first female fighter pilot, Major Mariam al-Mansouri, going into battle against ISIS, he said, “Would that be considered boobs on the ground or no?” His colleague Greg Gutfeld continued, “Problem is, after she bombed it she couldn’t park it.”

Jon Stewart went Kanye cray on them, and rightfully so. (Greta Van Susteren also criticized her colleagues.) And in this case Bolling did say sorry for his sexist remark, though he did it in the most sexist manner possible: “I got home and got the look so I apologized to my wife and I apologize to you.” Nagging ladies, even the one I’m married to, don’t get jokes! So much word vomit from this guy.

But actually, the troops — both men and women — weren’t too happy about Bolling’s offensive comment either. And they wrote an open letter to express their disapproval.

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11 Pointers for Demystifying Celebrity Marketing

Eagles Concert MSG Video Final4Celebrity marketing has become even more complicated since the rise of social media, with new players and platforms at every turn. So it was a hot topic during the opening day of Advertising Week in New York on Monday. Two panels provided not only the vantage point from marketers and agency talent pros, but also the view from a couple celebrities.

Celebrity Storytelling in a Social World: moderated by WhoSay’s CEO Steve Ellis, with panelists Peggy Walter, celebrity services, Leo Burnett, Orlando Jones, comedian and actor, and Anson Mount, actor from AMC’s Hell on Wheels.

The New Science of Celebrity Marketing: moderated by Nina Tsang, editorial director of Celebrity Intelligence, with panelists Jeff Chown, president of celebrity acquisition, The Marketing Arm, Thomas Burkhardt, VP global marketing, Coty Prestige, and Rob Gregory, chief revenue officer, WhoSay.

Their takes on the many facets of celebrity marketing provide a 360 degree perspective, and below are selected takeaways and comments:

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Brands and Mock Brands Are Joining Ello, Like It or Not

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Our media friends tell us that we should feel left out for not having received invitations to the new commercial-free “anti-social network” Ello.

Yet, as proud late adopters and general skeptics, we can’t say we’re too upset. “Your friends like this page” posts and paid Facebook ads annoy us as much as they do the average reader, but Ello feels like all the alternate Facebooks that preceded it: a flash in the pan.

Still — as Elasticity SVP/Social Media Today founder Jason Falls told us today on Twitter – brands may have to start getting involved whether they want to or not.

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Every Lifestyle Pub Scored ‘Exclusive’ Pics of Amal Alamuddin’s Wedding Dress

What does the word “exclusive” mean, again?

We ask because we got a little dizzy this morning trying to track the number of “exclusive” photos of the Oscar de la Renta dress worn by George Clooney’s wife Amal Alamuddin at their wedding. The dress made its public debut in pretty much every lifestyle publication (and The New York Post) this morning.

In this case, the word seems to mean “picture of the same dress from a different angle.”

From Erika Bearman, aka Oscar PR Girl:

Are these really the first photos, though?

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Walmart Blames Tracy Morgan for His Own Injuries

tracy morgan

Walmart communications is apparently unfamiliar with the phrase “Don’t kick a man when he’s down.”

Tracy Morgan was not only down — he was almost out. ICYMI: In June, Morgan suffered nearly fatal injuries when Walmart truck crashed into his tour bus on the New Jersey Turnpike. His representatives at PMK*BNC had to tell the public that he would be OK and that he would eventually leave the hospital for an extended stay in physical rehab.

The crash killed the star’s longtime friend, comedian James McNair, and injured the other passengers. Morgan was hospitalized with broken ribs, a broken nose and a broken leg. Of course, Morgan is suing Walmart for negligence and a boat load of cash.

Now, Walmart has chosen to blame the star for the accident.

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The Ticker: eBay Spins Off PayPal; Magazine Industry Plays Defense; Apple Sues Somebody; And More

Golin Appoints Edelman, Clinton Vet to Manage D.C.-Area Offices

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Golin hired Neal Flieger, veteran of Edelman and various high-profile political campaigns, to manage its three Washington, D.C. area offices: Richmond, Baltimore and our nation’s capital.

Flieger spent a rare, unbroken 20-year stint at Edelman before making the move; one of his key roles at the firm involved leading its research firm StrategyOne while serving as Chair of Edelman Berland.

The list of clients for which he directed corporate reputation work, investor relations, anti-trust efforts(!) and more is as long as varied as you’d expect: it includes Samsung, Starbucks, Monsanto, Walmart, Pepsi, Yum Brands and many more.

Before he entered the agency world, however, Flieger was best known for helping to run the successive presidential campaigns of Paul Tsongas, Michael Dukakis and Bill Clinton. During the Clinton administration, he ran communications for the House Select Committee on Hunger and served as deputy administrator of the USDA’s Food and Consumer Service agency.

Flieger will report to Gary Rudnick, president of Golin Americas.

Beverage Companies Say They’ll Reduce The Number of Calories Consumed By 2025

drinking sodaCoca-Cola, PepsiCo and Dr Pepper Snapple Group have resolved to reduce the number of “beverage calories” consumers drink by 20 percent by 2025. The announcement was made during the Clinton Global Initiative, and the actions they plan to take include “selling smaller portion sizes and increasing promotion of products such as bottled water.” The size of a regular can of soda will remain 12 ounces and the calorie count will stay at 150.

“The companies jointly pledged to provide calorie counts and promote calorie awareness on the vending machines, fountain dispensers and retail coolers that they control nationwide,” reports USA TodayAnd the CEO of the American Beverage Association Susan Neeley is crowing how huge this is and how it’s going to fight obesity.

But actually this is kind of a preemptive strike, before legislators jump in with their own version of what calorie reduction and beverage taxes should look like. Also, sales of soft drinks have been declining anyway, so it’s not really such a huge sacrifice if you take a closer look.

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18 Brands That Got Buzzed for #NationalCoffeeDay

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Coffee: its effect on human productivity may be up for debate, but thanks to the (good/bad) habits of PRs and our friends across the aisle in media, it will remain the hottest beverage on the planet for the foreseeable future.

Today is National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours.

For social media managers, however, it’s another opportunity to promote the buzz around their brands.

Here are a few that we noticed.

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