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Greenpeace Won’t Let LEGO Forget That Shell Thing

One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in.

In order to protest the LEGO company’s ongoing partnership with Shell (which the latter’s PR values at $116M over two years), the group created not just an online petition but a professional-quality PSA that looks like an outtake from the super-depressing director’s cut of The LEGO Movie–and then they protested its subsequent removal from YouTube.

Today the org went even further, recruiting “activists” in life-size costumes to protest outside the LEGO store near Rockefeller Plaza. Then they sent us pictures!

(Note: this all happened after the group’s “Protest-O-Matic” empowered said protesters to create their own tailored signs.)

Block Shell Protest LEGO New York

They look angry, but The Naked Cowboy did try to lighten the mood a bit…

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PR Jobs: Atlantic Media, Agora Financial, Inc. Media

This week, Atlantic Media is hiring a communications manager, and Agora Financial needs a director of marketing. Inc. Media is seeking a marketing manager, and is on the hunt for a healthcare PR account supervisor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

4 Pitching No-Nos That Drive Journalists Crazy

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Today we bring you a guest post from Lorenzo Grandi.

Lorenzo is the community manager at pr.co, an online PR toolkit that publishes press releases in minutes. His job is to help people get the most out of their PR efforts online. You can find him on Twitter.

How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly ruin your relationship with the journalist–and who better than journalists themselves to point us in the right direction?!

With the help of Martin Bryant, Editor-in-Chief at The Next Web, we gathered a list of no-nos that drive journalists crazy. Let’s take a look at the mistakes that PR pros have to avoid (complete with quotes from various unnamed editors).

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General Mills Holds Its Nose, Leaps into Climate Change

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General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

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Will Native Advertising on Reddit Be an Opportunity for PR?

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DISCLAIMER: throughout my career as a literary publicist, I’ve tried to “place” a few clients on Reddit via the popular “Ask Me Anything” feature.

Reddit staffers were always accommodating, helping me set up a time in the AMA calendar and sharing best practices to ensure success. Although the results were better than some of my live Q&As on Goodreads, and approximately on par with the various TwitterChats (though with a longer shelf life), my clients were skeptical about the return on investment—will the redditor making fun of my hair actually buy my book?

Still, I knew that Reddit’s 114 million monthly users with their highly-curated threads presented an opportunity. I just didn’t know how best to seize that opportunity for my client, especially if he or she did not have the name recognition that would land a 3PM AMA on the site’s homepage.

I know I’m not alone in recognizing that opportunity: Reddit is moving into the native advertising game.

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Russia Seeks to Ban McDonald’s as Retaliation Against the U.S.

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Another day in downtown Kiev, nyet?

McDonald’s is no stranger to the headlines of PRNewser. In fact, we even dedicated a story tag after the repeat bad news: #McFail. However, bad brand news out of Russia involving the home of the Clown isn’t their fault…this time.

That said, Mr. Gorbachev may want to re-erect that wall, because the Cold War has returned: Russia wants to ban McDonald’s. As in, everywhere in the country.

Can’t we talk a little, Putin? I mean, for the children?

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50 ‘Most Beautiful in D.C.’ List Goes (Hot and) Heavy on PR

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When reading today’s reports on the 1,300 editorial journalists who lost their jobs in 2013, you probably didn’t turn to The Hill’s annual “50 most beautiful people in D.C.” list to defend the craft.

Yet “Washington is Hollywood for ugly people” is one of the oldest and most persistent cliches concerning business in our nation’s capital–one that The Hill seems desperate to disprove each year by highlighting the good-looking folks behind the faces that haunt our nightmares.

In a shocking turn of events, this year’s list includes quite a few young professionals who work on the communications side of the political world.

Let’s review (all pics courtesy of The Hill, so give them some clicks).

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When Foreign Dictators Look for Good PR, They Look to London

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If you wanted to, there’s a lot you could say right now about PR’s influence in the world of foreign affairs: Gaza, Putin, who is winning, who is losing, etc…but the most interesting question may be who is profiting?

“… [I]ncreasingly, governments look to PRs and lobbyists to give their image a scrub. What it is, is reputation laundering. What they are buying is a good image in political centres like Brussels and Washington, in the international and financial media and with investors. Governments and dictators will look overseas for this type of expertise, and London has become the place to go for it.”

London is profiting (to the tune of roughly £7.5 billion per year), and VICE UK’s Jack Gilbert is naming names: Bell Pottinger, Portland Communications, and more.

In a must-read article published today on VICE, Gilbert puts the hard questions to Tamasin Cave, director of Spinwatch (a PR watchdog organization) for an excellent expose.

Highlights after the jump.

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When Did Press Coverage of PR Explode? The New York Times ‘Chronicle’ Has Your Answer

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Two years ago, we first saw this report from the prestigious Nieman Journalism Lab about Chronicle, the latest digital toy from The New York Times:

“Chronicle is a database of articles and story tags from the past 31 years of Times content. The tool makes it possible to see the frequency of use of certain words — but also what people, organizations, or locations are most related to keywords.”

Today, it’s a Web-based application that traces back to the very origins of printing the news, and a divine way for the publishing giant to make some cash on the concept since that paywall thing was such a bad idea.

Logophiles: Suit up! 

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The Ticker: Newspaper Losses; Brand Buzz for 2014; LinkedIn Redesign; And More

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