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Pepsi Refresh Project Goes Global

pepsi refresh.bmp The success of the Pepsi Refresh Project has prompted the soft drink maker to expand the program globally to Europe, Latin America, and Asia. Pepsi will continue to fund the Project in the U.S. and Canada, with $1.3 million per month allocated in the U.S. through this year and next.

According to Ad Age, consumer interest in the program continues to rise with 45 million votes cast and 1 million Facebook fans. Still, the story notes that Pepsi’s still not claiming any market share from rival Coke.

Weber Shandwick and Edelman are handling social media surrounding the Pepsi Refresh Project. With so much talk about social responsibility programs (and Richard Edelman’s participation in that conversation), this one provides an interesting case study.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!