Phase 2: Everyone’s Trying to Cash In On Charlie Sheen

Phase one: Charlie Sheen comes out of nowhere with some of the most outlandish behavior ever. Phase two: People try to find a way to capitalize on Charlie Sheen’s outlandish behavior.

SiriusXM Radio announced today that they’re airing Tiger Blood Radio, a channel dedicated to the “breaking news, facts, fallout and career implications” of all things Charlie Sheen. The channel will air from March 5 at 6a.m. ET to March 6 at 6 a.m. ET. So far, the channel is planning to rerun interviews with adult star Kacey Jordan, among others. As Brian Stelter noted on Twitter: “it’s a 24-hour-long stunt. they probably hope charlie will call in.”

A Charlie Sheen-inspired drink has been concocted. Spirit Airlines has done a Charlie Sheen-inspired e-mail advertising blast. The Bakersfield Condors, a minor league hockey team, are hosting “Charlie Sheen Night.” And a beverage company has offered Sheen $3 million to endorse its energy drink. We’re sure there’s more, but we’ll stop there.

Of course, he’s being paid to tweet. In addition to the $3 million, Charlie Sheen hopes to further capitalize on his notoriety; he announced the name of his forthcoming book on Twitter, Apocalypse Me. (You’ll recall his dad was a star of Apocalypse Now.) Apocalypse indeed.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.