AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Print Mags Are Back on Top…of Pinterest

So...heavy...You may have heard the news that the public’s long, sordid love affair with print magazines — those prime drivers of the recycling/waste management industry — has come to an end. And yet, scruffy upstarts like Martha Stewart Living, Real Simple and Better Homes and Gardens seem to have gained a new lease on life by way of a fancy new social media site called Pinterest. Sound familiar?

Let’s review the numbers: Social media analytics experts ZoomSphere tell us that print mags occupy at least 15 of the top 50 spots in the fast-growing Pinterest brand hierarchy, with Real Simple currently sitting pretty at number 3. How do they do it? Visualization. These magazines’ art directors know the game and play it well; anyone who has ever read a Real Simple recipe on an iPad can confirm that it’s a lovely, eminently shareable thing.

According Min Online’s Steve Smith, these well-made Pinterest pages have simply virtualized the time-honored practice of scrapbooking: Picking your favorite photos, recipes and design ideas, cutting them out and adding them to that well-worn tome you keep on hand for moments when you need a little domestic inspiration.

Killer wedding blog The Perfect Palette retains its perch atop the Pinterest flock for the time being (and a quick glance at their imagery will tell you why), but the list is filled with one-time heavy hitters like Cooking Light, Shape and Country Living. It’s difficult to calculate any precise ROI for these stats, and sharing or “re-pinning” numbers may be a more accurate measure of a given brand’s Pinterest influence, but we have to think that the folks at Meredith (and a certain ex-con) are very happy with this development. What do you think? Can these print brands rise again on the strength of a thousand pins?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!