TheDailyMeal.com launched in January 2011, raised $6 million in funding by August, was reaching two million readers by the end of the first year, and has expanding to include an e-commerce offering through a partnership with Cooking.com.

“We want publicists to understand our mission: harvesting the delicious and discarding the mundane, being the friend on the inside, delivering a fresh take on dining news and trends, discovering and reporting with a sense of fun and curiosity,” says Valaer Murray, managing editor of the site. Did you get all that?

In the latest “How to Pitch for PR” feature, Mediabistro gets the scoop about getting your story in front of The Daily Meal audience. Editors are looking for a wide range of pitches, but there are a few things you might want to keep in mind before sending over your idea.

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