Don’t say we didn’t see this coming…

We have a very strong feeling that someone called the heads of Poland Spring‘s PR and marketing teams around 11 last night asking “Are you guys gonna Oreo this one or what?!?!”

While this Facebook post isn’t quite as quick or funny as the cookie company’s Super Bowl blackout messaging win, it’s still pretty good. More importantly, it adds fuel to the ongoing debate: How important will “real-time marketing” strategies be in the future–and what role will public relations play in their design and application?