AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Poland Spring Finally Jumps on Rubio ‘Water Bottle-Gate’ Promo Opp

Poland Spring

Don’t say we didn’t see this coming

We have a very strong feeling that someone called the heads of Poland Spring‘s PR and marketing teams around 11 last night asking “Are you guys gonna Oreo this one or what?!?!”

While this Facebook post isn’t quite as quick or funny as the cookie company’s Super Bowl blackout messaging win, it’s still pretty good. More importantly, it adds fuel to the ongoing debate: How important will “real-time marketing” strategies be in the future–and what role will public relations play in their design and application?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!