TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Fail: MTV/BET Twitter ‘Hack’ Was a Promo Stunt

Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald’s yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep this morning and turned it into another joke-fest with tweets like this one, which we can only present to you in RT form:

This afternoon, reports and tweets named MTV and BET as the latest victims of the hacker wave. One problem, though: they were faking it.

 

 

 

 

 

 

 

 

 

Yes, the networks seemed to be sparring for an hour or two–and they switched background images just like Burger King and McDonald’s did yesterday. Then people remembered that Viacom owns both properties, noticed the shared hashtag and quickly realized that the #MTVHack was just a crossover promo stunt:

See, we’re all about in-the-moment marketing and PR. But claiming that you’ve been hacked and then pulling a “made you look, ha ha” move? Lame. This move may have won each network a few more Twitter followers, but in this case they’re more like Poland Spring than Oreo: jumping on a meme rather than creating it themselves.

Oh, and for the record, we saw the Catfish movie. Fun film and all, but those guys were totally full of it.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!