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PR Firm Ensures Clients Will Be Savaged By Gawker Media

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Well, maybe not. However, social media focused agency Attention — home to former PRWeek editor-in-chief Keith O’Brien — has taken to internet stunts lately as a way to get noticed, and their latest is a dig at Gawker Media.

The agency launched a web site titled, “What Would Nick Denton Pay For These Things I Found In A Bar.” It plays off the continuing lost iPhone saga, in which Gawker Media chief executive Nick Denton said the company paid $5,000 for Apple’s next iPhone version, after it was found in a Silicon Valley bar.

When visiting founditinabar.com, one will find the following messages, for example:

DEAR NICK – I FOUND
A PROTOTYPE OF MARK ZUCKERBERG’S PRO-MODEL ADIDAS SANDAL IN A BAR. HOW MUCH CAN I GET?

DEAR NICK – I FOUND
THE ZODIAC KILLER’S IPAD IN A BAR. HOW MUCH CAN I GET?

DEAR NICK – I FOUND
CHARLIE SHEEN’S AMEX STATEMENTS IN A BAR. HOW MUCH CAN I GET?

Asked about the site, agency founder Curtis Hougland said, “Talk is cheap. We learn by doing. We want to experiment with new ideas and technologies before we recommend them to clients. Also, we are trying to show that social media does not require a lot of money or production. Just good ideas, and the ability to say yes.”

Denton did not immediately respond to a PRNewser request for comment.

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