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PR Students/Pros Faring Well in Tough Job Market

Public relations is proving to be one of the few bright spots in the current struggling U.S. jobs market. Census data shows that while those who majored in PR (and advertising) are making about the same as those who majored in areas like English and journalism (median earnings at $48,000), unemployment is at 6.1 percent, the lowest of the bunch.

The national unemployment rate in October was 9 percent, down from 9.1 percent. The economy also added 300,000 available jobs last month, showing some improvement.

The Creative Group (TCG), a recruitment agency for marketers and others in the design and digital areas, released its 2012 Salary Guide recently, showing that those who make a career out of PR will do pretty well for themselves. A VP or group director at an agency can expect $185,000 per year on the high end, $112,000 on the low end. A VP on the corporate side can expect to make about the same.

An agency account exec with five or more years of experience can expect pay in the range of $65,000 to $92,500. And a PR specialist with the same level of experience on the corporate side can expect between $59,000 and $82,750.

For more from the TCG guide, click here to download.

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