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PRNewser Poll: Will Social Media Overtake Traditional Media as a Primary Tool?

Last week, PRNewser asked how often you meet with your clients and other contacts in-person. Nearly 41 percent of respondents said “Hardly ever.  Most of my work can be conducted in the office, on the phone, or via e-mail.” Surprised? Probably not.

Stats from the The Travel Leaders Group show that about 63 percent of travel firm owners, managers, and agents are seeing an increase in business travel bookings as of August 30, compared to one year ago. But nearly 61 percent of travel managers say that spending hasn’t reached the 2008 levels. And certainly, technology has become a less expensive, less time consuming way to keep in touch.

Still, nearly 35 percent of respondents said that they set aside time each month to meet with contacts. Only 18 percent said they’re meeting with people in-person often. Six percent said they never meet with contacts.

This week’s PRNewser Poll, focused on social media, after the jump.

Statistics released last week by StevensGouldPincus found that use of social media for PR and public affairs purposes jumped about 15 percent over the past year.

The poll of 58 PR agency owners, principals, and CEOs also found that 30 percent of work at firms was devoted to social media rather than traditional media. That percentage will increase to 42 percent next year with firms earning over $3 million in revenue reaching 46 percent. The most used platform is Facebook (31 percent), followed by Twitter (29 percent), and LinkedIn (18 percent).

In the press release announcing the stats, SGP managing partner Art Stevens said, “If this trend persists, within the next two years, social media will replace traditional media as a PR/PA’s primary tool for reaching client audiences with news and information. When you consider that traditional media have been the bedrock of professional PR/PA practice for more than 100 years, the implications are profound.”

PRNewser would like to know your thoughts.

Will social media overtake traditional media as a primary tool for reaching audiences in the next two years?online survey

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