Last week, in anticipation of Halloween, we asked whether Halloween was an important holiday for the PR industry. More than two-thirds of respondents said “Somewhat,” despite the fact that the holiday is a $6 billion business. Those respondents agreed with the statement “Only certain brands can take advantage of the holiday’s PR opportunities.” Those who did execute Halloween campaigns, feel free to offer suggestions and anecdotes in the comments.
In Facebook news, the social network introduced a new deals platform that offers incentives for checking in on its Places application. According to our friends at AllFacebook, “just about every other check-in platform has been heavily criticized for lacking a significant incentive to get users to check-in.” Already, the Gap has signed on to give away 10,000 pairs of jeans. American Eagle Outfitters, Chipotle, and the San Francisco 49ers have also signed on.
This is something we’ve been expecting for a while. They are doing the same thing a lot of different folks are doing and, while they claimed to be bigger than us, they didn’t give any hard numbers on users. Foursquare is growing fast and we’re going to be rolling out new features and announcing new partnerships with local businesses soon.
This week’s PRNewser Poll asks: Will you use Foursquare or Facebook in future campaigns?
Once again, cast your vote.