TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PSA: Accidental Death Is So Damn Cute

Today in Things You Should Probably Remember News:

  • Don’t bother bears, drug dealers, or wasps.
  • Don’t tempt piranhas, serial killers, or rattle snakes.
  • Don’t eat rancid things or take bad medicine.

The Melbourne Metro just issued an almost unbearably cute cartoon PSA starring bean-shaped characters who die in these and other adorable ways. Their point? Don’t mess with trains. The spot’s folksy song, written by McCann executive creative director John Mescall, is catchy enough to stick with you all day–and it’s free on Metro’s accompanying website, DumbWaysToDie.

Why did the Metro feel the need to make this precious, violent PSA? According to a writeup by local affiliate WTVR, Australia’s second-largest city does not suffer from a shortage of stupidity:

“Metro recorded 979 slips, trips and falls by passengers in its annual safety report for 2011-12, with injuries ranging from minor wounds to serious injuries to the head and face. It reported 23 collisions between a train and a person, not counting suicides or attempted suicides. Six pedestrians were hit at a level crossing, two of whom were killed. There were also 11 collisions with vehicles at level crossings, three of which resulted in a death, and 74 near misses.”

Alright then. PRNewser applauds this message and reminds readers to stop doing dangerous things like wearing earbuds while biking, texting while walking, or trying to save money by riding in the “freeloaders” section on the train this Thanksgiving:

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!