Time to end the week with a really cool promo campaign, right? New York’s New Museum is currently hosting an exhibit called “NYC 1993: Experimental Jet Set, Trash and No Star.” Curators collected art created during that calendar year in order to give visitors a sense of what the city (and the world at large) were like 20 years ago. It’s a time capsule.
The Droga5 agency played on that theme for its extremely creative promo campaign. Its team built an audio database consisting of 150 snippets of New Yorkers’ recollections of the city during that fateful year. The way they set it up was even more interesting: they created a number that connects users to the database from any pay phone in Manhattan. Interested parties can call (855) FOR-1993 and the database will, through geolocation, play an audio sample related to the very neighborhood where the booth in question is located. Here’s the summary clip:
Wow, 1993: Your editor was in the 7th grade, Bill Clinton was president, Seinfeld was in its prime, Brad hadn’t met Jen or Angelina, Biggie and Tupac were still with us…it was a magical time. And this is a cool campaign.
But now we feel old.