TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Reddit’s New Pitch to Advertisers Includes Heavily Armed, Unicorn-Riding Cat

Reddit, the “social-news” site, boasted more than 37 billion page views and 400 million unique visitors at the end of 2012; those are some serious stats to throw at potential advertisers. But rather than writing up a boring “look-what-we-can-do” press release or ad pitch, Reddit has opted to reel in ad dollars the way it reels in readers — with strange, appealing, funny images.

Mike Cole, who heads the sales and strategy team at Reddit, recently shared the below ad pitch (in the form of a slide deck) with AdAge. While some of the images may be laugh-out-loud funny, the message is quite clear: Reddit is the new “mainstream media”, and advertisers should want a piece of the 400-million-visitor pie.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!