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Research: Hispanic Voters More Concerned About the Economy Than Social Issues

ImpreMedia, the media company behind publications like La Opinión and El Diario La Prensa, today released the results of a poll it conducted with Latino Decisions in November focused on religion and social values among Hispanic voters. The study found that, like many other voting blocs out there, Hispanics are most concerned with issues like the economy, taxes, and jobs.

Nearly half said they don’t know what President Obama’s religion is, 58 percent didn’t know that Mitt Romney is a Mormon, and 58 percent said they’re not really familiar with Mormonism. However, 40 percent said Mormonism isn’t a Christian religion.

Of the 500 registered voters surveyed across 21 states (representing 94 percent of the Hispanic electorate), 75 percent said economic issues were important to them. Only 14 percent said social issues like abortion and same-sex marriage are critical.

More than half (53 percent) said religion has no affect on voting preference. And 55 percent said the candidate’s religion has no impact on their vote. Where religion does play a role is on the issue of immigration. Sixty-six percent of respondents said churches should help illegal immigrants.

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