Richard Edelman: ‘High End Media Will Be Paid, Not Free’

Edelman CEO Richard Edelman shared his presentation from his agency’s fourth New Media Academic Summit today. It’s definitely worth a few minutes to sort through. We noticed that Edelman said we’re headed towards a paid media future, at least for “high end media.”

But that wasn’t the main point of Edelman’s presentation. He also said that there will be a “Third Way” for companies to communicate, “beyond paid and earned media, by embracing Public Engagement.” View the presentation to find out more.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.