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Roll Call: Digital First Media, Facebook and Arkadium

Digital First Media announced that Jeff Bairstow, president of Digital First Media, is leaving the company to assume the role of chief financial officer at Time, Inc. Mr. Bairstow has served as president of Digital First Media since 2011 and has concurrently served as president of MediaNews Group. (Release) Digital First Media also recently announced the appointment of Diane Newman as senior vice president of National Sales. In her new role, Ms. Newman will be responsible for leading the national sales effort across all platforms for Digital First Media by leveraging the national footprint of 21st Century Media, MediaNews Group and AdTaxi Networks properties. Ms. Newman will also be integral in national strategic sales supporting Digital First Media’s national content verticals. Prior to joining Digital First Media, Ms. Newman founded Pinkwaternewman Sales Solution, a New York-based media-consulting firm. (Release)

Facebook recently named Gary Briggs as chief marketing officer. Briggs was most recently with Motorola Mobility before Google acquired the company in May of last year. Briggs will replace Eric Antonow, the current vice president of product marketing, who has headed up Facebook’s marketing focus since 2010. (AllFacebook)

Arkadium announced Jordan Fox as the company’s new chief financial officer. Fox will oversee the company’s finance, accounting, human resources and legal departments. Fox brings over ten years of financial and operational management experience to Arkadium, and joins the company from Accordion Partners, a full-spectrum boutique financial consulting firm, where he served as vice president. At Accordion, Fox served as interim CFO for a digital media company, rebooted its financial strategy and ran all FP&A and strategic finance functions. He also created new business venture models and investment materials for a record label and music publishing company. (PDF Release)

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