After nine months as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. Shetty will assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman. Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on. (AgencySpy)
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