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Roll Call: Edelman and PR News

Edelman PR announced the hire of Denis Edwards, formerly head of IT at Milwaukee’s “workforce solutions” provider Manpower Group, as the company’s new global chief information officer. Edwards will work from Chicago to oversee the firm’s internal and client-facing information technology systems and infrastructure around the world.

Edwards managed IT operations for Manpower Group in more than 80 countries, working with the company’s marketing department to create “award-winning social media career development solutions”.  He was recognized by both Forbes magazine and ExecRank as one of the world’s most innovative CIOs and social media experts. Prior to working with Manpower, Edwards held top IT positions at companies large and small including Kraft, Marriott International and PriceWaterhouseCoopers. (Release)

PR News re-hired Matthew Schwartz as group editor at the expanding content brand. Schwartz served as editor of PR News from 2003 to 2005 before leaving to write for Crain’s BtoB and Media Business magazines and editing BMA Buzz, a newsletter published by the company and the Business Marketing Association.

Schwartz says that he is “eager to get back to covering the PR industry” and helping to grow the PR News brand. He will be responsible for managing content on the company’s website in addition to its newsletters and guidebooks; Schwartz will work closely with PR News editor Scott Van Camp and events editorial director Steve Goldstein to deliver the brand’s trademark news and tools to public relations professionals around the world. (Release)

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.