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Roll Call: Edelman, Burson-Marsteller, Ketchum, and More

Edelman has announced the launch of the Daniel J. Edelman China Group to oversee the expansion of its four service brands in China. Starting January 2013, the Daniel J. Edelman China Group will be comprised of four major lines of business: flagship agency Edelman, the newly created Edelman Digital, national firm Pegasus and sister agency Zeno Group, which is scheduled to open its first China office by the end of 2012.

The new group structure brings some staffing changes and executive appointments. Effective 1 January 2013: Steven Cao, current Pegasus president, is promoted to the new role of CEO, Daniel J. Edelman China Group. Kevin Wang and Tony Tao, Edelman’s managing directors in Beijing and Shanghai, will assume joint responsibility for the flagship agency’s China operations as co-presidents of Edelman China. Jeffrey Yu, Pegasus managing director, assumes complete responsibility of Pegasus China. John Kerr, recently appointed regional president for Zeno Group, will be responsible for assembling the Zeno China team. (Release)

Bob Pickard, Burson-Marsteller‘s Asia Pacific Chief Executive Officer, has tendered his resignation, and will be stepping down from his leadership role to pursue another opportunity to be announced in the coming months. His last day with the firm will be December 31st. In his place, Patrick Ford has been named interim Chair for Asia-Pacific. Ford has been with the firm for 23 years and is currently the firm’s Worldwide Chief Client Officer. He will continue in that role, focusing on driving growth among Burson-Marsteller’s largest clients in the Asia Pacific region as well as around the world. Ford served as the firm’s U.S. Chief Executive Officer for five years before becoming a Vice Chairman in 2012. He has been working from Hong Kong for the last several months. (Release)

Ketchum has announced that Lainey Canevaro will join the firm as senior vice president and Midwest Brand Practice leader, effective Oct. 22. Canevaro will lead an award-winning team dedicated to bringing clients breakthrough creative and results-driven work. Canevaro brings more than 18 years of experience running integrated marketing programs across sectors, including foodservice, spirits, home products, consumer health, sports, entertainment and nonprofit. She will report to Bill Zucker, partner and director of Ketchum Midwest. (Release)

Padilla Speer Beardsley has hired Riff Yeager as vice president; he will primarily serve as senior counsel to current clients and as a developer of new clients. Yeager brings extensive experience in all areas of corporate and marketing communications to the role–most recently, he spent nearly 13 years growing and managing Exponent PR, part of the Colle McVoy advertising agency. He served on Colle McVoy’s senior leadership team and, as head of Exponent, led growth strategies that included work with DuPont, General Mills, Pfizer, Johnson & Johnson, American Medical, Nestle Purina and other major brands. Prior to leading Exponent PR, he directed corporate communications for Koch Industries, one of the world’s largest privately held companies. (Release)

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