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Roll Call: Edelman, Nancy J. Friedman Public Relations, GolinHarris and More

Edelman PR announced the promotion of Cricket Wardein to a newly created position as head of US digital. This move comes after Wardein served as head of Edelman’s West Coast digital operations for approximately four years. In her new position, Wardein will manage a team of 450 employees and report to both  global digital head Kevin King and US president and CEO Mark Hass. During her period as West Coast head, Wardein’s chief achievement was expanding the firm’s Westerly team by hiring “top talent” from the advertising, marketing and creative departments. The primary puropose of the new role is to build the firm’s digital practice by finding new clients and facilitating deeper relationships with existing digital clients. (Release)

Nancy J. Friedman Public Relations hired Julia Fleischaker as media director. The firm, which marks its 25th anniversary this year, welcomes Julia as part of its growth strategy for 2013. Julia will leverage her years of experience, her broad array of media contacts, and her existing relationships with industry leaders to provide seasoned public relations counsel and secure high-level partnerships and media placements across all agency clients. She comes to NJFPR after a successful 13-year career at Penguin Books, most recently as director of publicity. (Release)

GolinHarris has appointed Marc Sparrow as executive director of technology in Hong Kong, where he will work to provide technology clients with the expertise they need both locally and across the Asian region. His appointment comes on the back of a number of recent key hires as the agency continues to build momentum and bring a new level of quality and specialization to clients in Asia. Sparrow, who formerly led corporate, business-to-business and consumer-technology teams out of the GolinHarris London office, comes to Hong Kong with more than ten years’ experience representing some of the world’s largest technology companies. He is a specialist in enterprise technology and telecoms, and he counts Oracle, Microsoft, Vodafone Global Enterprise, Capgemini and CA among his former clients. (Release)

BLAZE, a firm specializing in luxury and lifestyle promotions, announced the appointment of Erinn Lynch as vice president; Lynch will provide account leadership on hospitality, non-profit and Santa Barbara-area clients. With more than 12+ years of both in-house and agency experience implementing public relations and marketing strategies to enhance brand visibility, Lynch is a seasoned expert who has served clients across a broad spectrum of industries. She joins the BLAZE team from the national non-profit Dream Foundation, where she held the role of VP of Marketing and Corporate Relationships. (Release)

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